Roche WebAR Leaflet

client

Roche

Type

Augmented Reality, WebAR

recognition

year

2023

Show Project

Objective:

Our goal was to provide Roche clients with an innovative and engaging experience through augmented reality. By distributing leaflets with QR codes, we aimed to connect users to valuable information about Roche’s groundbreaking cancer treatment, Phesgo (pertuzumab-trastuzumab).

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Creative Process:

We meticulously designed an augmented reality experience accessible via the QR code on the postcard. Upon scanning, users are immersed in a holographic video featuring an expert describing the benefits and efficacy of Phesgo.

Results:

Roche clients now have direct access to critical information about Phesgo, enhancing their understanding of this life-saving treatment. The postcard campaign has strengthened Roche’s client relationships and positioned them as a leader in medical innovation.

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Conclusion:

The Roche Augmented Reality Postcard bridges the gap between traditional communication and cutting-edge technology. Users leave with a deeper appreciation for Phesgo’s impact on patients’ lives.

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