Top 10 Mobile App Benefits for Your Business

The surge in mobile app engagement is unmistakable and shows no signs of slowing down. An impressive 87% of smartphone users allocate their screen time to app usage, with nearly half launching apps over 11 times daily. The shift towards mobile shopping is reshaping the consumer experience and, consequently, the commercial landscape.

For businesses without a mobile presence, developing an app can forge stronger connections with these app-centric customers and boost sales of products or services. However, the decision to create an app involves significant consideration. It’s crucial to assess the advantages a mobile app could bring to determine if it aligns with your current business objectives. Explore this guide to understand how mobile apps can be advantageous for your enterprise.

The benefits of mobile apps

Optimizing your business website for mobile usage is essential, but it doesn’t compare to the seamless experience offered by a dedicated app. Mobile apps minimize distractions, offer quicker access for users on-the-go, and are equipped with engaging features such as push notifications and geotargeting. If you’re contemplating whether to invest in a mobile app for your business, consider the following advantages that can outweigh the investment of time and resources needed to develop your own app.

Mobile apps are instrumental for businesses in numerous ways, enabling them to:

1. Forge a more robust brand identity
2. Enhance connections with customers
3. Deliver substantial value to customers
4. Elevate levels of customer engagement
5. Craft a personalized marketing avenue
6. Refine interactions with customers
7. Seize opportunities within specific market niches
8. Leverage the power of social media platforms
9. Strengthen customer loyalty
10. Amplify revenue generation

1. Forge a more robust brand identity

Developing a mobile app can significantly fortify your business’s brand identity. With thoughtful design and strategic communication, a mobile app acts as a constant representative of your brand. It ensures timely delivery of services to customers, reinforcing your brand’s commitment to reliability and quality.

Moreover, a mobile app is not just a tool for customer engagement; it’s also a valuable source of insights. By analyzing app data, you gain a deeper understanding of your customer base, allowing you to tailor your brand to better meet their needs. For instance, recurring topics in your app’s customer forum can highlight areas for product or service enhancement, directly leading to an improved customer experience and brand perception.

2. Enhance connections with customers

Mobile applications provide a dynamic way to reach out to customers wherever they are. Through push notifications, you can inform users about ongoing promotions, exclusive sales, and other exciting updates, ensuring that your business remains in their thoughts, even when they’re not actively considering your brand. With the integration of geotargeting, your app can offer personalized interactions to customers who are nearby your physical store location (if you have one).

While traditional channels like social media, email, or your website are effective for customer engagement, a mobile app opens up a new pathway for connection. Given the prevalent use of smartphones, a mobile app can be a more direct line to your audience, allowing your messages to cut through the noise. Notifications from your app can capture your customers’ attention in a space that’s less cluttered and competitive, fostering more meaningful interactions.

3. Deliver substantial value to customers

In today’s competitive market, it’s crucial to consistently provide value to your customers. A mobile app can be a game-changer in delivering a distinctive shopping experience. For instance, you could introduce augmented reality (AR) filters for virtual try-ons in your apparel business or simplify the process for B2B clients to manage their SaaS subscriptions with minimal effort. Enhancing the accessibility of your offerings can significantly increase customer support for your brand.

It’s important to remember that a business app should be more than just a basic contact page or a list of products. Customers are looking for convenience, yes, but they also crave something exclusive that they won’t find elsewhere. Take a close look at your products and services to determine how an app could add the most value for your customers. Perhaps you could introduce special discounts only available through the app or incorporate an AI-driven chatbot to elevate the shopping experience. These unique features can make your app indispensable to your customers.

4. Elevate levels of customer engagement

Individuals spend up to seven times more time using mobile apps compared to mobile browsers. This inherent engagement advantage of apps enables brands to significantly enhance customer interaction. Additionally, the fact that your target demographic has likely already downloaded your app provides numerous opportunities for timely and effective engagement.

An app offers diverse methods for customers to interact with your brand. For those with a product catalog, empowering customers with features like marking favorites or creating shopping lists can be beneficial. Furthermore, incorporating a review feature within your app can streamline the process of gathering feedback from your most active customers.

5. Craft a personalized marketing avenue

A significant portion of consumers, nearly two-thirds, anticipate that brands will cater to their individual needs, with 52% expecting each offer to be tailored specifically for them. They look to you for a higher degree of personalization, and a mobile app is an excellent tool for customizing their experience. Businesses can utilize mobile-optimized tools to craft personalized marketing offers for each user, effectively and efficiently.

Mobile applications provide a suite of interactive personalization options, such as tracking shopping history, offering customized promotions, and beyond. Your app can enhance the user experience with recommendation engines and augmented reality (AR) functionalities, like trying on different colors or clothing combinations virtually. Moreover, a mobile app facilitates the celebration of your customers’ significant life events, including anniversaries, birthdays, and various holidays, adding a personal touch to your service.

6. Refine interactions with customers

In 2024, mobile ecommerce is projected to constitute 44.6% of total ecommerce sales, marking a notable rise from the previous year. The widespread adoption of mobile apps has led to the younger demographic, particularly those between 18 to 34 years old, dominating mobile ecommerce transactions. These tech-savvy consumers prefer engaging with brands through apps, which streamline the shopping journey by securely storing their preferred products and payment details for quicker purchases.

Moreover, mobile apps enhance cross-channel marketing strategies, allowing consumers to transition smoothly from a social media advertisement directly to your app for a frictionless purchasing experience. The app’s usability plays a critical role; the more intuitive and user-friendly it is, the more positive the customer experience will be, thereby increasing the likelihood of successful conversions.

7. Seize opportunities within specific market niches

No matter the industry, the battle to win customers is intense. A top-tier mobile app can be the key to securing a greater share of the market within your field. For those seeking a competitive edge in a saturated market, integrating cutting-edge communication tools such as a chatbot into your app can provide that critical advantage. This is particularly relevant for sectors where custom apps are not the norm among competitors.

Take into account that a whopping 85% of consumers show a preference for shopping via an app over a browser. In the realm of ecommerce, launching an app could be the catalyst you need. Today’s consumers have come to expect instantaneous communication, dependability, and ease of use. Mobile apps excel in meeting these expectations, thereby enabling brands to more effectively establish dominance in their respective niches.

8. Leverage the power of social media platforms

A significant advantage of mobile apps is their capability to integrate with various online platforms, particularly social media. Given that the majority of social media activity occurs on mobile devices, it’s easier for consumers to engage with an app rather than a website. Numerous social networks provide businesses access to their APIs, enabling the creation of a cohesive social experience within your app.

Social media serves as a powerful channel to promote your business and offers essential social proof, which is a key feature for mobile apps. It simplifies the process for brands to motivate the creation of user-generated content through an effortless social sharing mechanism. Additionally, customers have the convenience of seeking support directly through social channels like Twitter or Facebook Messenger, thanks to in-app browsing capabilities.

9. Strengthen customer loyalty

Rewards initiatives are a highly effective method for promoting customer fidelity. A significant majority, 84%, of shoppers indicate they’re inclined to stick with brands that provide loyalty schemes, and nearly half, 49%, admit to increasing their spending due to such programs. This demonstrates a potent strategy for companies to enhance their earnings. Many businesses are moving away from traditional loyalty cards and adopting mobile apps as a direct method to monitor loyalty schemes.

A mobile app can serve various purposes, but incorporating a loyalty or rewards scheme can significantly incentivize repeated purchases and bolster customer devotion. Provide concrete incentives as a reward for these recurring transactions. Enhance the rewards, such as promotions or discounts, when customers advocate for your brand on social platforms. Additionally, analyzing data from the loyalty scheme can help you suggest products that are more aligned with customer preferences, thereby encouraging repeat business.

10. Amplify revenue generation

Mobile applications are a boon for both businesses and consumers, as they foster an enhanced user experience that often leads to increased revenue. With mobile apps elevating the customer journey, your marketing investment is likely to yield better returns. The trifecta of heightened engagement, robust loyalty initiatives, and amplified value perception can lead to reduced expenditure on paid advertising while simultaneously boosting conversion rates.

Mobile apps empower businesses with in-depth insights into consumer behavior, paving the way for a highly personalized shopping experience. Leveraging precise targeting capabilities, companies can harness this data to drive more sales with lower marketing costs. Considering that every cent invested in user experience can double the return, investing in a mobile app emerges as a smart business strategy.

Harnessing Mobile Innovation: A Strategic Approach with Brosvision

Mobile devices are not just tools for information discovery about favored brands; they have become integral to the purchasing process. A well-crafted mobile app can significantly enhance the overall consumer experience and foster deeper connections with customers on a large scale.

When the time comes to develop your mobile app, consider partnering with an experienced agency that can streamline the management of your app’s content. With Brosvision, an app development agency boasting 12 years of expertise, you can create, adapt, and deliver personalized digital experiences that resonate with your audience.